JD is excited to welcome to the family one of the biggest social media influencers and personalities on the planet, Chunkz, as its Brand Ambassador.

The 26-year-old, who has over 105 million views alone on YouTube, will star in a number of fresh upcoming projects across JD’s social platforms, including being at the heart of new creative content pieces as well as fronting a range of digital campaigns.

JD officially welcomed Chunkz ‘home’ with a photoshoot in Wembley, north-west London, where the internet phenomenon had more humble beginnings growing up with his family.

It was here where his distinctive creative talent began to showcase itself, uploading funny videos to social media, which kick-started a sensational career where he’s starred at Soccer Aid and won a MOBO Award.

On the announcement, Chunkz commented:

“I couldn’t be happier to be welcomed home by JD.

“I already feel like part of the family and I can’t wait to get started creating the biggest and best content.”

Peter Cowgill, JD Group Executive Chairman, commented: “We are delighted to welcome Chunkz to the JD team as Brand Ambassador.

“With over 11.5 million followers across his social media platforms, he is a proven success at engaging with a variety of audiences.

“His unique personality, popularity, and humour will add great value to our already strong social output.”

Follow @JDOffical on YouTube and Instagram and TikTok to be first to view all the latest Chunkz content.

ENDS

Enquiries

JD Sports Fashion Plc                                                                                                                                Tel: 0161 767 1000

Jennifer Iveson, Investor Relations