We are in a unique position as the only global lifestyle retailer in a sector continuing to benefit from long-term and sustainable structural growth.
Our core customer is 16-24 and exhibits very consistent lifestyle shopping habits in all our key markets enabling us to have a very focused brand proposition.
We employ 90,000 people worldwide and majority are of a similar age group to our core customers and have a similar interest in sports fashion.
We are replatforming our system architecture to facilitate the development of a global interactive omnichannel experience for our customers.
Our balance sheet is strong with a healthy net cash position to give us the opportunity to invest and acquire to capture a larger share of long-term setor growth.
Over the last 18 months, we have upgraded the governance and controls of the Group, to protect our stakeholders and ensure we do business the right way.
Offline & online
Our revenue is split 76% in store, 22% online and 2% other. Online share varies by region with the UK highest at 28% and Europe lowest at 17%. Online peaked during the global pandemic but has fallen back to pre-pandemic levels since then.
Its share of our sales is reducing as we grow our store base but we are increasingly agnostic about which channel our customers use to buy from us.
The rollout of our loyalty programme, JD Status, will accelerate the creation of a Global JD ecosystem for our customers.
Footwear & apparel
Our revenue is split 56% footwear, 32% apparel, 6% accessories and 6% other. Apparel share varies by region with the UK highest at 47% and North America lowest at 14%. We believe it is important to have a good mix of footwear and apparel in our business in order to maintain our enviable proposition as leading global sports fashion retailer. By selling both, we can satisfy customer demand for a ‘head-to-toe’ outfit, create more reasons to visit our sales channels and increase the average order value of each shopping occasion.
Our focus is on creating value through delivering consistent, long-term revenue and profit growth which will increase the valuation of our shares over time for our shareholders.
Giving our brand partners the opportunity to share in our long-term growth and to ensure their brand equity is protected through maintaining a high full price mix and merchandising their products to a high standard.
We aim to provide a rewarding and fun experience for our people wherever they are working for JD around the world, with strong training and development support and a range of career opportunities within the Group.
With over 3,000 stores worldwide in over 30 countries across four continents. We have the opportunity to give back to our communities through employing local people and by getting involved in local community initiatives through both local intiatives and via the JD Foundation.
Ensuring we offer the most sought after products across sports fashion at fair price whenever a customer looks to spend money within our sales channels.