Accessibility Statement for JD

At JD, we are committed to ensuring that our digital platforms are accessible to all of our users. 

We believe in providing an inclusive online experience that allows every customer to navigate, understand, and engage with our website, sub-sites and applications effectively and independently.

We recognise that our current website does not yet fully meet the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA standards. 

WCAG is the internationally accepted benchmark for web accessibility, designed to make digital content more accessible to people with a wide range of disabilities, including visual, auditory, cognitive, neurological, and motor impairments. Adhering to these guidelines helps to create a more inclusive digital environment.

We want to be transparent about the fact that, at present, there may be areas of our website that do not provide the level of accessibility we aspire to. We understand the challenges this can present to some users, and we sincerely apologise for any difficulties experienced.

To address these issues, JD Sports has committed to an ongoing and comprehensive accessibility improvement plan. This plan includes conducting detailed accessibility audits, training our teams on accessibility best practices, and implementing necessary technical and design changes to ensure that our website evolves in line with WCAG 2.2 Level AA standards.

We are actively working towards being fully WCAG 2.2 AA compliant, and accessibility will remain a key priority in our digital development strategy. Our goal is to provide a seamless and equitable online shopping experience for all customers.

If you encounter any barriers or issues while using our website, or if you have any suggestions or feedback on how we can improve accessibility, we encourage you to contact us. Your feedback is invaluable in helping us identify areas for improvement and ensuring our platform meets the needs of all users.

Please reach out to our Accessibility Support Team at:


Email: Accessibility@jdplc.com

We are committed to responding promptly to all accessibility-related inquiries and will work with you to provide alternative ways to access our products and services if needed.

Thank you for your patience and support as we continue to enhance our digital accessibility.