Our websites (our "websites") are operated by JD Sports Fashion plc and its group companies (together "we", "us", "our", the "JD Group"). The websites use cookies to distinguish you from other users and this helps us to provide you with a good experience when you browse our websites and also to improve our websites.

    If you wish to remove cookies placed on your device by our website or stop our website placing further cookies on your device, you can do this at any time.
    By visiting our website with your browser settings adjusted to allow cookies you are acknowledging our use of essential cookies for the purposes outlined below in order to provide you with a fully functional, tailored user experience.

    What is a cookie?

    A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie.

    Your browser accesses the cookie file only when you visit the website that generated it. Cookies allow websites like ours to deliver you a personalised user experience.

    The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.

    Managing cookies: Enabling and Disabling. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

    We use the following types of cookie

    Strictly necessary cookies. These are cookies that are required for the operation of our websites. They include, for example, cookies that enable you to log into secure areas of our websites or make purchases. We do not require your consent to place these cookies. Nevertheless, you may be able to block these cookies yourself on your device/ browser, but restricting these cookies is likely to mean that our websites will not work as you would expect and certain functionality may be inoperable.

    Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our websites when they are using it. This helps us to improve the way our websites work, for example, by ensuring that users are finding what they are looking for easily. We use cookies to compile visitor statistics such as how many people have visited our websites, how they reached our websites, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the websites, what page they look at etc. This helps us to continuously improve our websites.

    CategoryCookie DurationPurposeExamples
    Essential Cookies12 monthsThese cookies are required for the operation and smooth running of our site, they enable us to ensure you have no issues navigating the site. For example, we use New Relic to capture page load times as well as request response time to ensure that we are delivering a high quality of service.Google Analytics
    New Relic

    For a full list of all cookie please refer to the below list:

    NameCookie Type
    Google AnalyticsEssential

    Any changes to this cookies policy in the future will be posted on this page and we will take all measures necessary to communicate any changes to this cookies policy to you.

    If you have any further questions, comments or requests regarding our cookies policy or how we use cookies on our website, then you can contact us.

    This policy was last reviewed and updated: August 2019